Tuesday, March 15, 2011


March 15, 2011, Mumbai: When the Satya Paul label appears on the ramp the look is truly feminine, glamorous and exciting. “The Jewels of the Sea” collection presented by Satya Paul for Summer/Resort 2011 at Lakmé Fashion Week was an ethnic and western offering comprising saris, lehengas and serene western creations.
Using the inspirations of the theme cleverly, Satya Paul had a mix of Lurex and glitter net for its sheer quality and had prints and embellishments to create the elements of the sea.
Divided into three segments the fabric choice was vast starting with chiffon, crepe, georgette and satin along with textured taffeta, organza, net and silk prints. Embroidery was added to create drama for the creations. Dresses, gowns, tunics, kaftans, blouses and pareos floated down the ramp in dazzling colours.
The Ultramarine line was feminine and fluid in vast shades of blue with hints of lime green for the perfect resort look. Opening with a gorgeous Spanish style ruffled organza lehenga and corset, the show moved to embroidered saris with sexy long sleeved blouses, empire line gowns with sequined bodices, short slinky georgette slit sleeve tops, and shaded layered lehenga, choli, dupatta trio.
The Multi Marine collection had nautical marine prints with shimmering solids and lace, sequins sheeting, foiling and rhinestones that added to the exotic appeal of the collection. Here it was magnificent net gowns, sequined sheaths in green and red, multicoloured twinkling saris with undersea flora embroidery, a red sheeting mini topped with a printed kaftan and ended with a printed embroidered bridal mermaid style lehenga, choli and veil.
The X-ray Marine Look showed bold black and white graphic prints with crystals, stones and large splashes of pleating for that ideal cocktail wear option. Here the two colours were given a more lavish treatment as black will power lace sheath, white gown with embroidered bodice, tasseled pallav saris and ruffled sari blouses were a sensational line for night time glamour.
The showstopper was former Miss India Sarah Jane Dias in a magnificent red ruffled hem lehenga and corset, encrusted with crystals.
With the “Jewels of the Sea” collection by Satya Paul the label presented one of the finest and most glamorous collections ever seen on the ramp.
About Lakmé Fashion Week:
Lakmé Fashion Week (LFW) is jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Summer/Resort 2011 will be held from March 11 to March 15, 2011 at Grand Hyatt Hotel, Mumbai. For further information log on to http://www.lakmefashionweek.co.in

About Lakmé:
The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Studio and Salons. For further information log on to www.lakmeindia.com

About IMG Reliance:
In 2010 Reliance Industries Limited (RIL), India's largest and most recognized private sector company  headed by Chairman Mukesh Ambani, and IMG Worldwide (IMG), the world’s leading sports marketing and management company  headed  by Chairman and CEO Ted Forstmann, announced the formation of an equal joint venture to develop, market and manage sports and entertainment in India. The joint venture company, IMG Reliance Pvt. Ltd., will provide and operate first-class infrastructure and coaching facilities in the country to unlock India’s sporting potential and to create and operate major sports and entertainment assets in the country.  In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.  IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

About IMG Fashion:
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise. Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms. For more information on IMG and its business visit www.imgworld.com

For further information, please contact:
Jigna Shah /Neha Khetan
Genesis-Burson Marsteller
M: 98203 20767 / 9820249045
E: jigna.shah@bm.com  / neha.khetan@bm.com


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